Analytics & Performance Team

Data doesn’t lie — and our Analytics & Performance Team ensures every marketing decision is backed by clear, actionable insights. At The Skettish Team, we track more than just vanity metrics; we focus on the numbers that truly matter to your growth.

What We Do

• Comprehensive Performance Tracking – Monitor traffic, sales, conversions, and customer behavior in real time.

• Custom Dashboards – Visual, easy-to-read reports that highlight your most important KPIs.

• Campaign Analysis – Evaluate ad, email, and social media performance to identify high-return strategies.

• A/B Testing Insights – Test variations in ads, landing pages, and email campaigns to determine the best performers.

• Conversion Rate Optimization (CRO) Reports – Detailed breakdowns of what’s driving conversions and what’s causing drop-offs.

• Attribution Analysis – Understand which channels, campaigns, and touchpoints deliver the best ROI.

• Forecasting & Growth Projections – Use data to predict future performance and scale effectively.

Our Approach

We believe measurement is the foundation of improvement. That’s why our team uses industry-leading tools like Google Analytics, Meta Business Suite, TikTok Ads Manager, and advanced attribution software to ensure accuracy. Every insight is transformed into a practical action plan, so you’re not just looking at numbers, you’re acting on them.